Comparing Yammer And Salesforce Chatter With Deep Analytics From Applause

Applause is a new service that analyzes data from top app stores to help businesses understand how their mobile apps compare across user reviews from different marketplaces. We looked at the Applause service in January. Developed by uTest, the Applause service is?primarily a tool to compare how different branded apps are faring in the market. Platforms like this illustrate the way businesses are becoming ever more data-driven and highlight the need to look deeper at how apps compare when deciding which ones to use.

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