Five Ways Native Monetization Is Changing Silicon Valley

With a $100 billion IPO pending, it?s with confident defiance that Facebook has thumbed its nose at traditional web advertising models. On Facebook, despite their $5 billion 2012 forecasted ad revenue, you?ll see no prerolls, no rich media ads, no ?punch the monkeys,? and no interruption. Facebook is leading the charge for a new generation of media companies who are building their businesses on ?native? advertising models, a fundamental shift away from the traditional interruptive ad models that users have learned to ignore. Facebook?s commitment to native monetization signals significant change to come.

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